Cadeau to produce licensed Crabtree & Evelyn botanicals line
Staff -- Home Accents Today, 12/1/2004
Floral vendor cadeau has signed a licensing agreement with Connecticut-based retailer and wholesaler Crabtree & Evelyn to design and supply Crabtree & Evelyn Floral Lifestyle permanent botanical home products.
The product line will include wreaths, topiary trees, table arrangements and candle rings. The collections are inspired by Crabtree & Evelyn's most popular fragrance lines and will debut at the Atlanta International Gift and Home Furnishings Market.
"Crabtree & Evelyn is without a doubt one of the premier brands in the home and gift industries, and we are extremely excited about the opportunity to be presenting these great floral-related home accent pieces," said Alan Macomber, Cadeau vice president of marketing.
Cadeau's debut collection will feature coordinating floral design pieces that are inspired by some of Crabtree & Evelyn's most popular product lines including Lavender, Rosewater, Nantucket Briar, Summer Hill and La Source. There will also be a holiday theme based on the Noel line from Crabtree.
Crabtree & Evelyn is a manufacturer, retailer and wholesaler of personal care, home fragrance and fine foods. The brand is based around English style for the bathroom, bedroom, kitchen and garden.
"We feel that there is a huge potential in this category," said Leslie Sanders, Crabtree & Evelyn's director of licensed product. "By combining Cadeau's design and manufacturing capabilities and established customer base with Crabtree's color schemes, fragrances and archive of high-quality artwork, consumers will have an excellent choice of beautiful accent pieces for their homes."
Summer Hill, left, and Rosewater, above, are two of the new floral patterns from Cadeau, designed to complement Crabtree & Evelyn products body care and home products.


























