From Wal-Mart to Stein Mart
By Dana French -- Home Accents Today, 2/1/2005
The Top 50 home accent retailers garnered $28.6 billion in home accent sales in 2003, up 7.8% from $26.5 billion for the same group in 2002. The Top 50 sold home accent products through 29,903 stores in 2003, a net gain of 1,446 stores from 2002.
Accounting for 37.7% of the Top 50, discount department stores and off-price retailers sold $10.8 billion in home accents in 2003. Wal-Mart is the undisputed leader of the channel and alone accounts for 20.4% of the Top 50. In fact, the world's largest retailer accounts for 9.4% of the entire 2003 home accents universe, estimated at $61.8 billion.
The Home improvement center/warehouse membership club channel pulled in $4.6 billion in 2003 home accent sales, an increase of 13% over 2002. Fueled by store expansions, the channel's leaders, No. 2 Lowe's and No. 3 Home Depot, together sold $2.9 billion in home accents. Lowe's opened a net of 98 centers in 2003 and Home Depot opened a net of 265.
Atlanta-based Expo Design Center and Framingham, Mass.-based HomeGoods experienced the fastest home accents sales growth of the Top 50, at 28.6% and 26.9% respectively.
No. 46 Family Dollar opened the largest number of stores in 2003, a net gain of 422.
| estimated home accent sales in $ millions | percent change | number of stores with home accents | ||||
| TOP 50 rank, company, headquarters web address, stock symbol, fiscal year-end | 2003 | 2002 | 2002 to 2003 | 2003 | 2002 | |
| Discount department stores/off-price retailers | ||||||
| 1 | Wal-Mart, Bentonville, Ark. www.wal-mart.com, (WMT), 1/31/2004 | $5,840 | $5,340R | 9.4% | 2,949 | 2,826 |
| 4 | Target, Minneapolis www.target.com, (TGT), 1/31/2004 | $1,200 | $1,125R | 6.7% | 1,225 | 1,147 |
| 13 | Kohl's, Menomonee Falls, Wis. www.kohls.com, (KSS), 1/31/2004 | $570 | $500 | 14.0% | 542 | 457 |
| 15 | Big Lots, Columbus, Ohio www.biglots.com, (BLI), 1/31/2004 | $540 | $500 | 8.0% | 1,385 | 1,331 |
| 16 | T.J. Maxx/Marshalls, Framingham, Mass. www.tjmaxx.com, (TJX), 1/31/2004 | $530 | $512 | 3.5% | 1,418 | 1,342 |
| 20 | Tuesday Morning, Dallas www.tuesdaymorning.com, (TUES) | $495 | $435 | 13.8% | 577 | 515 |
| 23 | HomeGoods, Framingham, Mass. www.homegoods.com, (TJX), 1/31/2004 | $425 | $335 | 26.9% | 182 | 142 |
| 29 | Ross Stores, Pleasanton, Calif. www.rossstores.com, (ROST), 1/31/2004 | $330 | $262 | 26.0% | 568 | 507 |
| 38 | Burlington Coat Factory, Burlington, N.J. www.coat.com, (BCF), 2/28/2004 | $275 | $284 | -3.2% | 320 | 305 |
| 42 | Kmart, Troy, Mich. www.kmart.com, (KMRT), 1/28/2004 | $250 | $300 | -16.7% | 1,511 | 1,829 |
| 46 | Family Dollar, Matthews, N.C. www.familydollar.com, (FDO), 2/28/2004 | $175 | $160 | 9.4% | 5,175 | 4,753 |
| 50 | Stein Mart, Jacksonville, Fla. www.steinmart.com, (SMRT), 1/31/2004 | $150 | $155 | -3.2% | 261 | 265 |
| Home accent/gift stores | ||||||
| 26 | Kirkland's, Jackson, Tenn. www.kirklands.com, (KIRK), 1/31/2004 | $369 | $342 | 8.1% | 280 | 249 |
| 35 | Cracker Barrel Country Store, Lebanon, Tenn. www.crackerbarrel.com, (CBRL), 8/1/2003 | $285 | $260 | 9.6% | 451 | 437 |
| 40 | Christmas Tree Shops, South Yarmouth, Mass. www.christmastreeshops.com, (BBBY), 2/28/2004 | $270 | $260 | 3.8% | 24 | 23 |
| 41 | Yankee Candle, Whately, Mass. www.yankeecandle.com, (YCC), 1/3/2004 | $267 | $240 | 11.1% | 286 | 239 |
| Lifestyle stores | ||||||
| 5 | Pier 1 Imports, Fort Worth, Texas www.pier1.com, www.cargokids.com, (PIR), 2/28/2004 | $880 | $895 | -1.7% | 1,062 | 972 |
| 8 | Pottery Barn, San Francisco www.potterybarn.com, (WSM), 2/1/2004 | $735 | $595R | 23.5% | 245 | 210 |
| 9 | Bed Bath & Beyond, Union, N.J. www.bedbath.com, (BBBY), 2/28/2004 | $670 | $588 | 13.9% | 575 | 490 |
| 12 | Linens 'n Things, Clifton, N.J. www.linensnthings.com, (LIN), 1/3/2004 | $577 | $519R | 11.2% | 423 | 377 |
| 17 | IKEA, Plymouth Meeting, Pa. www.ikea.com, 8/31/2003 | $512 | $470 | 8.9% | 18 | 15 |
| 27 | Crate & Barrel, Northbrook, Ill www.crateandbarrel.com, 2/1/2004 | $355 | $330 | 7.6% | 123 | 117 |
| 28 | The Bombay Company, Fort Worth, Texas www.bombayco.com, (BBA), 1/31/2004 | $348 | $292R | 19.2% | 415 | 370 |
| 30 | Restoration Hardware, Corte Madera, Calif. www.restorationhardware.com, (RSTO), 1/31/2004 | $328 | $288 | 13.9% | 100 | 102 |
| 37 | Cost Plus World Market, Oakland, Calif. www.costplus.com, (CPWM), 1/31/2004 | $277 | $242 | 14.5% | 204 | 175 |
| Direct-to-consumer | ||||||
| 10 | The Longaberger Company, Newark, Ohio www.longaberger.com | $645 | $702 | -8.1% | NS | NS |
| 18 | QVC, West Chester, Pa. www.qvc.com, (L) | $509 | $435 | 17.0% | 8 | 7 |
| 22 | PartyLite, Plymouth, Mass. www.partylite.com, (BTH), 1/31/2004 | $495 | $498 | -0.6% | NS | NS |
| 24 | Home Interiors & Gifts, Carrollton, Texas www.homeinteriors.com | $380 | $392 | -3.3% | NS | NS |
| 47 | Eddie Bauer, Redmond, Wash. www.eddiebauerhome.com, 1/3/2004 | $165 | $185 | -10.8% | 433 | 514 |
| 49 | Avon, New York www.avon.com, (AVP) | $150 | $145R | 3.4% | NS | NS |
| Furniture stores | ||||||
| 36 | Ethan Allen, Danbury, Conn. www.ethanallen.com, (ETH) | $278 | $277 | 0.4% | 283 | 284 |
| 39 | Berkshire Hathaway furniture div., Omaha, Neb. www.berkshirehathaway.com, (BRK) | $270 | $235R | 14.9% | 30 | 27 |
| 43 | Rooms To Go, Seffner, Fla. www.roomstogo.com | $200 | $182 | 9.9% | 95 | 95 |
| 48 | Havertys, Atlanta www.havertys.com, (HVT) | $158 | $150 | 5.3% | 113 | 111 |
| Home improvement centers/warehouse clubs | ||||||
| 2 | Lowe's, Mooresville, N.C. www.lowes.com, (LOW), 1/30/2004 | $1,650 | $1,440R | 14.6% | 952 | 854 |
| 3 | Home Depot, Atlanta www.homedepot.com, (HD), 2/1/2004 | $1,290 | $1,165R | 10.7% | 1,635 | 1,370 |
| 11 | EXPO Design Center, Atlanta www.homedepot.com, (HD), 2/1/2004 | $630 | $490 | 28.6% | 54 | 52 |
| 25 | Sam's Club, Bentonville, Ark. www.samsclub.com, (WMT), 1/31/2004 | $375 | $350R | 7.1% | 538 | 525 |
| 33 | Costco, Issaquah, Wash. www.costco.com, (COST), 8/31/2003 | $315 | $280R | 12.5% | 318 | 304 |
| 34 | The Great Indoors, Hoffman Estates, Ill. www.thegreatindoors.com, (S), 1/3/2004 | $290 | $300 | -3.3% | 18 | 21 |
| Department stores | ||||||
| 7 | Federated Department Stores, Cincinnati www.federated-fds.com, (FD), 1/31/2004 | $750 | $760 | -1.3% | 459 | 456 |
| 14 | JCPenney, Plano, Texas www.jcpenney.com, (JCP), 1/31/2004 | $550 | $525R | 4.8% | 1,020 | 1,049 |
| 21 | May Department Stores, St. Louis www.maycompany.com, (MAY), 1/31/2004 | $495 | $488 | 1.4% | 366 | 358 |
| 32 | Sears, Hoffman Estates, Ill. www.sears.com, (S), 1/3/2004 | $325 | $355R | -8.5% | 871 | 872 |
| 44 | Dillard's, Little Rock, Ark. www.dillards.com, (DDS), 1/31/2004 | $190 | $198R | -4.0% | 328 | 333 |
| Craft/fabric stores | ||||||
| 6 | Michaels Stores, Irving, Texas www.michaels.com, (MIK), 1/31/2004 | $795 | $750 | 6.0% | 812 | 755 |
| 19 | Hobby Lobby Stores, Oklahoma City www.hobbylobby.com | $500 | $450 | 11.1% | 315 | 312 |
| 31 | Garden Ridge, Houston www.gardenridge.com | $326 | $354 | -7.9% | 44 | 44 |
| 45 | Jo-Ann Stores, Hudson, Ohio www.joann.com, (JAS), 1/31/2004 | $175 | $155 | 12.9% | 892 | 919 |
| R = revised from updated information; NS = no stores; Source: Home Accents Today Market Research All home accent sales information, except for publicly held companies that break out line-of-business sales for home accents, are Home Accents Today market research estimates. All data for calendar year ending Dec. 31, 2003, unless otherwise indicated. Stock symbol is provided for publicly held companies. Fiscal year-end is provided if it differs from calendar year ending Dec. 31, 2003. | ||||||
| estimated home accent sales in $ millions | percent change | number of stores with home accents | |||
| company, headquarters web address, stock symbol, fiscal year-end | 2003 | 2002 | 2002 to 2003 | 2003 | 2002 |
| Discount department stores/off-price retailers | |||||
| Army & Air Force Exchange Service, Dallas www.aafes.com | $116 | NA | NA | 153 | 153 |
| Dollar General, Goodlettsville, Tenn. www.dollargeneral.com, (DG), 1/30/2004 | $101 | $95 | 6.3% | 6,700 | 6,113 |
| Dollar Tree Stores, Chesapeake, Va. www.dollartreestoresinc.com, (DLTR), 1/31/2004 | $56 | $47 | 19.1% | 2,513 | 2,263 |
| Fred Meyer, Portland, Ore. www.fredmeyer.com, (KR), 1/31/2004 | $120 | $115 | 4.3% | 134 | 132 |
| Meijer, Grand Rapids, Mich. www.meijer.com, 1/31/2004 | $90 | $85 | 5.9% | 158 | 156 |
| ShopKo, Green Bay, Wis. www.shopko.com, (SKO), 1/31/2004 | $100 | $105 | -4.8% | 359 | 364 |
| Home accent/gift stores | |||||
| Old Time Pottery, Murfreesboro, Tenn. asdfasdf | $105 | $90 | 16.7% | 27 | 24 |
| Things Remembered, Highland Heights, Ohio www.thingsremembered.com | $112 | $107 | 4.7% | 728 | 770 |
| Tiffany & Co., New York www.tiffany.com, (TIF), 1/31/2004 | $101 | $99 | 2.0% | 51 | 47 |
| Lifestyle stores | |||||
| ABC Carpet & Home, New York www.abchome.com | $120 | $125 | -4.0% | 5 | 6 |
| Anthropoligie, Philadelphia www.anthropologie.com, (URBN), 1/31/2004 | $105 | $80 | 31.3% | 52 | 40 |
| M. Fortunoff, Uniondale, N.Y. www.fortunoff.com, 1/31/2004 | $90 | $78 | 15.4% | 9 | 7 |
| Z Gallerie, Gardena, Calif. www.zgallerie.com | $80 | $67 | 19.4% | 53 | 47 |
| Direct-to-consumer | |||||
| 1-800-Flowers.com, Westbury, N.Y. www.1800flowers.com, (FLWS), 12/28/2003 | $70 | $60 | 16.7% | NS | NS |
| AllPosters.com, Emeryville, Calif. www.allposters.com | $61 | $49 | 25.2% | NS | NS |
| Art.com, Raleigh, N.C. www.art.com | $63 | $51 | 24.8% | NS | NS |
| Home Decorators Collection, Hazelwood, Mo. www.homedecorators.com | $70 | $70 | 0.0% | NS | NS |
| HSN, St. Petersburg, Fla. www.hsn.com, (IACI) | $82 | $78 | 5.1% | NS | NS |
| Lillian Vernon, Rye, N.Y. www.lillianvernon.com, www.ruedefrance.com, 2/28/2004 | $102 | $120 | -15.0% | 14 | 15 |
| Red Envelope, San Francisco www.redenvelope.com, (REDE), 3/28/2004 | $79 | $70 | 13.2% | NS | NS |
| Southern Living at Home, Birmingham, Ala. www.southernlivingathome.com | $120 | $75 | 60.0% | NS | NS |
| Furniture stores | |||||
| American Signature, Columbus, Ohio www.vcf.com, 8/2/2003 | $98 | $89 | 10.1% | 94 | 80 |
| Art Van, Warren, Mich. www.artvan.com | $62 | $62 | 0.0% | 30 | 29 |
| Ashley Furniture HomeStores, Arcadia, Wis. www.ashleyhomestores.com | $60 | $40 | 50.0% | 121 | 102 |
| La-Z-Boy Furniture Galleries, Monroe, Mich. www.la-z-boy.com | $65 | $66 | -1.5% | 302 | 295 |
| Levitz Home Furnishings, Woodbury, N.Y. www.levitz.com, www.seamans.com, 3/31/2004 | $120 | $115R | 4.3% | 127 | 128 |
| Rhodes, Atlanta www.rhodesfurniture.com, 2/29/2004 | $66 | $66 | 0.0% | 92 | 92 |
| W.S. Badcock, Mulberry, Fla. www.badcock.com | $62 | $60 | 3.3% | 331 | 336 |
| Department stores | |||||
| Elder-Beerman, Dayton, Ohio www.elder-beerman.com, (BONT), 1/31/2004 | $77 | $79 | -2.5% | 69 | 68 |
| Marshall Field's, Minneapolis www.marshallfields.com, (MAY), 1/31/2004 | $105 | $112 | -6.3% | 62 | 64 |
| Craft/fabric stores | |||||
| A. C. Moore Arts & Crafts, Blackwood, N.J. www.acmoore.com, (ACMR) | $148 | $135 | 9.6% | 81 | 71 |
| R = revised from updated information; NS = no stores; Source: Home Accents Today Market Research All home accent sales information, except for publicly held companies that break out line-of-business sales for home accents, are Home Accents Today market research estimates. All data for calendar year ending Dec. 31, 2003, unless otherwise indicated. Stock symbol is provided for publicly held companies. Fiscal year-end is provided if it differs from calendar year ending Dec. 31, 2003. | |||||
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