Colonial Mills Inc., manufacturer of rugs and accessories, has reorganized its sales department by creating an internal, direct sales force.

"This change was made in large part to dovetail with our company's more targeted sales direction which places a greater concentration on our accounts and prospects," said Donald M. Scarlata, president and CEO. "Now we have an internal sales force in place whose main focus is helping our customers sell more of our braided-texture rugs and accessories."

The members of the direct sales group include: John Bradshaw, vice president of national accounts; Mary Jane Connell, vice president of national accounts; Kristin Henderson, national accounts sales manager; Donald Minchello, accounts sales manager; Gregg Scarlata, accounts sales manager; and Chris Morelli, sales administrator.