Eller joins Shadow Mountain as sales VP

Upholstery veteran Bob Eller has joined full line importer Shadow Mountain as the company's first vice president of sales and marketing.

Eller will report to and assist Chad M. Turney, president and CEO, in the day-to-day operations, as well as expanding the company's customer base and managing its sales force.

Eller most recently was vice president of sales and marketing for California-based upholsterer Richter Furniture. Earlier, he was vice president of sales for Cochrane Furniture and prior to that vice president of sales at La-Z-Boy's division of Alexvale Furniture for more than 10 years.

The company also has doubled the size of its North Carolina distribution center and relocated its High Point showroom into a larger location in Market Square, third floor, space 315.

Bob Eller