Natori Home debuts
By Carole Sloan -- Home Accents Today, 3/1/2006
Signature and unique embellishments highlight the luxury bedding and home accessory collection launched by Natori Home, the new home furnishings business created by Josie Natori, founder and CEO of Natori Co., the lingerie and daywear business.
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Empress is referred to as "the Carole Lombard bed" with its high level of glamour in all elements from a richly embroidered bed scarf to the frequent and different interpretations of the Natori crest. |
Silks in a variety of constructions, cashmere, bamboo and Pima cotton are used as base fabrics with a mélange of embellishments that includes pearls, jade, coins, intricate quiltings, buttons and laser-cut wood.
For the bridal market, Natori Home features Double Happiness, a tailored bed with a quilt covered in silk front and back and filled with silk floss. It is the more tailored of the bridal duo that includes Wedding, a feminine bed with an embroidered duvet cover, an intricate cuff on the sheet and cases and a throw with fringe enhanced with real pearls. The ensembles are $2,200 and $2,700 respectively.
Empress, the Carole Lombard-inspired glamour bed, features the Natori crest in several renditions — on the sheet, as jade tassels on the trim and as laser-cut buttons. The bed scarf is embroidered. Retail is $2,700.
Within the collection, the opening price point top-of-bed at $700 is Penthouse that features Natori bamboo, a blend of 52% cotton/48% bamboo featuring a coverlet with intricate quilting and sheets of an overprinted jacquard.
"It is a dream come true to be able to successfully articulate the Natori lifestyle sensibility with this home textiles collection," Natori said. "We are so gratified with the enthusiastic responses we have received from the retailers and feel we have broken new ground in the industry and look forward to building on it."
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