Universal passes ready for High Point

Visitors to the High Point market can now pre-register through the International Home Furnishings Market Authority for universal passes that will be accepted in all buildings.

"Revamping the registration system has always been a key objective," said Tom Mitchell of Merchandise Mart Properties Inc., an IHFMA board member. After registering online or by phone, visitors can pick up their passes at kiosks in several buildings.

Another change this April will be a new electronic data collection system for exhibitors.

"We are introducing three different options in showroom registration systems to help exhibitors track their visitors by capturing contact information and, at the top level, downloading real-time analysis and reports of market traffic," said Judy Mendenhall, IHFMA president.

She said the simplest option is for an exhibitor to scan buyers' passes as they come into the showroom. A more advanced option is for the exhibitor to receive CD-ROMs with information on registrants. The third option offers software so an exhibitor can sort information, such as by territory.

To register for market, visit the Market Authority Web site at www.highpointmarket.org or call 336-882-8510.