Marketing agency The Coastal Group is launching a new retail division
targeting consumer clients.
This new division will be headed by Ed Hershey, founder Hershey
Communications, a consumer marketing and catalog communications firm serving a
variety of retail clients including Bloomingdales, Dillard's, Nordstrom's,
Metropolitan Museum of Art and Mercedes-Benz. In 2001, AGA acquired Hershey
Communications and, until recently, Hershey ran the Hershey Group at AGA.
"We are honored to be working with Ed Hershey and admire his experience,
knowledge and vision," said David Weiss, president and founder of The Coastal
Group. "At The Coastal Group, we are dedicated to providing our clients with
cutting-edge creative and communication strategies and launching a new retail
and direct marketing division enables us to bring our talents to an exciting
new audience."
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