The Gift and Home Trade Association has retained Professional Marketing, a public relations firm in Grand Rapids, Mich.

GHTA, which recently changed its name from United Sales Association, is the gift and home industry's only nonprofit professional trade association formed to help vendors, sales agencies, industry affiliates and retailers work together to improve the industry.

"We are very excited about our partnership with Professional Marketing," said Trip van Roden, GHTA president. "The company's communications expertise will allow us to spread GHTA's message more effectively."