Mervyns intros Susie Coelho Style
An exclusive line of casual, modern home basics and decor
-- Home Accents Today, 8/15/2005 7:23:00 AM
San Francisco-based Mervyns debuted its exclusive line of casual, modern home basics and decor called Susie Coelho Style recently. The line features moderately priced bedding, bath, and tabletop collections designed by Susie Coelho, host of HGTV’s hit series Outer Spaces and previously Surprise Gardener, and best-selling author of Everyday Styling: Easy Tips for Home, Garden and Entertaining and Styling for Entertaining.
The collection exemplifies Coelho’s decorating philosophy and offers practical solutions for everyday styling with textural fabrics including appliqued and embroidered comforters, ruffled decorative pillows, and hammered ceramic bath accessories.
“I’ve had the opportunity to make over hundreds of indoor and outdoor spaces and understand consumer tastes, trends and budgets,” Coelho said. “This experience inspired me to create a stylish and functional home collection, one I hope enables people to express themselves and personalize their home with these versatile pieces. They can start by adding unexpected new elements to what they already have to create a look that is completely their own.”
Susie Coelho Style includes four bedding collections (Lotus Flower, Sahara Sunset, City Sophisticate and Aubergine Chic), a bath collection in 10 colors that coordinate with the bedding and 16-piece dinnerware sets in four two-tone color combinations.
“Susie’s accessible philosophy and classic approach to home design are a perfect match for Mervyns,” said Tom Tennyson, Mervyns’ senior vice president and general merchandise manager -- home, jewelry, accessories, intimates and shoes. “The new Susie Coelho Style line offers our customers both stylish and affordable options for decorating their homes and is an exciting addition to our selection of home offerings.”
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