Quality Home Brands to offer Martha Stewart Lighting
Staff -- Home Accents Today, 7/1/2006
Martha Stewart Living Omnimedia has signed an agreement with Quality Home Brands to manufacture a new line of Martha Stewart-branded lighting and ceiling fans.
The line will include products marketed by Murray Feiss Lighting, Sea Gull Lighting and the Monte Carlo Fan Company brands. The first products are expected to debut at the High Point furniture market in spring 2007, followed by hardwired lighting products later in the year.
Created by the MSLO design team under Martha Stewart's direction, the new line will be offered in a full range of sizes, styles, finishes and price points. It will include indoor and outdoor fixtures, chandeliers, sconces, floor lamps, table lamps, bathroom lighting and ceiling fans. The products are expected to retail for less than $100 and up.
"Martha Stewart is a premier taste maker and much-admired arbiter of style in the home," said Murray Feiss, chairman of Quality Home Brands and chief executive officer of Murray Feiss Lighting. "We are very pleased to be working with her and the MSLO design team to bring consumers a full range of beautiful, tastefully designed, and high-quality home lighting and ceiling fan designs."
The new line augments MSLO's expanding home furnishings program, which includes a recent partnership with Federated Department Stores to develop a line of Martha Stewart Collection home merchandise exclusively for Macy's expected to debut in fall 2007. The lighting products will coordinate with MSLO's Martha Stewart Signature furniture line with Bernhardt. MSLO is also developing a lighting line to be produced by Sea Gull Lighting that will be available through the KB Home Studio for the Martha Stewart-designed homes developed in partnership with KB Home.
"Martha Stewart is widely recognized across America as the genuine authority on home decorating, graceful entertaining, holiday celebrations and home fashions," said Sea Gull Lighting's executive vice president Susan Solomon Auerbach. "Our research shows that customers respect Martha Stewart's creativity and taste, and they turn to her for products that express a traditional and updated casual style, consistent with the life that many home buyers aspire to live. We're proud to work with MSLO and KB Home on this exciting new program."
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