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It's easy being green

By Lisa Casinger -- Home Accents Today, 8/1/2005

During a recent trip to Atlanta I visited a slew of great stores. Interestingly enough I found a common denominator among several of them, which ranged from predominantly gift stores to furniture and home accent to home and garden.

Limetree
The common denominator is green. Call it peridot, chartreuse, lime, Kelly or moss, it's green and these retailers created great displays with it.

Limetree is a fun gift store with a healthy mixture of tabletop, accents and more. Owner Angel Brown's Vietri display is a pyramid and offers multi-levels of product and interest. The whole store popped with color and excitement and was in the midst of a Christmas in July celebration.

Erika Reade is a home furnishings and accent store that carries everything from beds and bedding to tabletop, soaps and lotions, original art, lamps and more. A chartreuse table setting is but one of many great displays scattered throughout the store. This one features tabletop as well as fruit-shaped soaps and a shabby chic

Lush Life
birdbath in front holds a bevy of other soaps.

Tall vases filled with colored water — green of course — draw the eye up in a layered display full of live plants at Lush Life Garden & Flowers. The plants themselves provide the verdant color theme, which is highlighted by the elegant oversized vases. The store is part home accents, part garden accessories and part greenhouse. It has a contemporary feel in that its clean-lined merchandise and elegant displays aren't cluttered or over the top.

Erika Reade
Just about every display at Pieces is done by color: vibrant pink, yellow, orange or Kelly green. This simple display starts with a white bistro set and is cross-merchandised with books, lighting, pillows, tabletop, candles and picture frames. The store itself is on the eclectic, funky modern side and sure to draw shoppers looking for something interesting.

What's great about these displays is that they took something as common as the color green and made it the key ingredient in their merchandising. The varying hues, product and stores prove there really is more than one way of doing something, and the displays don't use props or ideas that are unattainable. All it takes is a little work and some ingenuity and you end up with some great eye candy bound to make your registers sing.

Pieces

Lisa Casinger, Retail Editor

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