April Cornell re-opens three stores
Staff -- Home Accents Today, 9/1/2006
April Cornell is re-opening three of its retail stores this month, in New York, Philadelphia and Burlington, Vt. The stores were closed earlier this year following parent Cornell Trading Inc.'s January filing for Chapter 11 bankruptcy protection.
The stores selected for re-opening were the first three to open when the company began retailing in 1981. "We chose these three locations because they are our longest running stores and already have a large client base," said founder April Cornell. "They're also within manageable distances from our own hometown, so we'll be able to nurture them closely, creating truly individual and unique destinations."
Cameron Cornell and Camille Daunno will take on the operations and design of the retail locations, which are transitioning from a mass-merchandising business model to a boutique retail format. "Our stores began as boutique shops, so this transition is essentially a return to our beginnings and a reflection of who we are," said April Cornell.
The retail stores will carry many of the products that have been traditional strengths — linens, children's and ladies' clothing, Indian-influenced furniture and giftware items — in addition to April Cornell licensed products by vendors Danica/Now Designs, Manual Woodworkers, Moda Fabrics and Silvestri.
When Cornell Trading sought bankruptcy protection in January, it was operating 75 retail stores in the United States and said it hoped to emerge from bankruptcy within four to six months.
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