Feizy teams up with Sandra Lee, Tracy Porter for licensed lines
Staff -- Home Accents Today, 9/1/2006
Feizy Rugs has signed multiyear contracts with lifestyle expert Sandra Lee and artist/designer Tracy Porter to produce lines of licensed floor and area rugs.
Sandra Lee is a best-selling author and acclaimed lifestyle expert. She is known for her "Semi-Homemade" approach to cooking, home decorating, gardening, entertaining and fashion, offering shortcuts and secrets for creating a beautiful, affordable and doable lifestyle.
The accent and area rugs will coordinate with the new Sandra Lee Home Collection of furniture, bedding and accessories.
"I'm all about making things easy without sacrificing style and visual impact," said Lee, the host of Food Network's Semi-Homemade Cooking with Sandra Lee. "When we were looking at rug manufacturers, Feizy was No. 1 on our list. I am very pleased to be associated with such an outstanding company."
The first collection is scheduled for introduction in January 2007 at the Atlanta gift and rug shows and the Las Vegas Market. The Sandra Lee Home Collection will include machine-made and hand-tufted rugs in a full range of sizes and styles.
"Sandra's committed to finding stress-free decorating solutions for busy people by using the same down-home approach she uses in cooking and applying them to home decor," said Ray Hashemi, divisional vice president of Feizy Rugs.
Tracy Porter is an artist and designer based in Wisconsin. The new line of rugs will offer a range of styles, from casual urban appeal to sophisticated classic designs.
The rugs will coordinate with other Tracy Porter home accessories, tabletop collections, lighting fixtures and fabrics.
The Tracy Porter Collection is scheduled for introduction at the Las Vegas Market in January, and will include hand-knotted and hand-tufted rugs in a full range of sizes and styles.
"We are excited about partnering with Feizy Rugs," Porter said. "This partnership is a natural progression of our dream in creating beautiful products for the home."
"It's been wonderful working with the Tracy Porter team to create a distinctive line of area rugs," said John Feizy, president and CEO. "What a great fit — Tracy and her team believe you should find joy in your surroundings, which is one of our guiding principles as well."
Sandra Lee
Tracy Porter
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