Market Authority to offer directory geared toward smaller retailers

Staff -- Home Accents Today, 10/1/2006

The High Point Market Authority is creating a pocket-size directory for distribution at the Oct. 16–22 market.

It's a tool to help first-time visitors, smaller independent retailers and interior designers more easily navigate the High Point Market, which features more than 2,600 exhibitors. The directory provides simple, color-coded designations and indicates details such as whether an exhibitor is a container-only supplier, has a U.S. warehouse or minimum-order requirements.

"We are committed to continuously improving the Market experience for all of our constituents and with 12 million square feet of showroom space, we know the sheer size of Market can be daunting for many attendees," said Brian Casey, president of the High Point Market Authority.

"This new Market Directory — an insider's guide to High Point Market, if you will — is being created to help all of our stakeholders make the most efficient use of their time here."

Casey said the directory will include no advertising and will be small and lightweight enough to carry in a breast-pocket, purse or briefcase. Exhibitors will be listed both alphabetically and by product category.

"The operating words here are 'user-friendly,'" Casey said. "For that reason, it's imperative that we include all exhibitors in this valuable resource. Since Market is right around the bend, we are urging all companies to answer the call and respond quickly to our requests for information. There is no charge for participating and we know it will benefit each company to do so."

The publication isn't expected to replace the spiral-bound Resource Guide and the Pocket Guide, published by the International Home Furnishings Center, the High Point Market's largest showroom complex.