OneCoast offering national representation
Staff -- Home Accents Today, 10/1/2006
OneCoast will launch an integrated sales and marketing service on a national scale for a select group of gift and home decor vendors.
This program marks a first for the gift and home decor industries, though OneCoast has offered national representation in the collegiate bookstore industry for five years.
"In this constantly changing marketplace, we have been working hard over the last few years to implement programs that add more value to our vendor and retailer partners. Some of these programs include expanding our Key Accounts program and launching our e-commerce site, Special Buys," said Ted Teele, CEO of OneCoast. "To continue our goal of providing innovative programs to help vendors and retailers grow sales, we have added a national sales service to complement our highly successful regional sales service already in place. This model will enable OneCoast to partner with vendors in unprecedented ways to better service our retailer customers."
The group will be called OneCoast National Division One and will be comprised of five regional managers, 96 field salespeople, five telesales, a product training specialist, and Web marketing. Bobby Reynolds, previously sales manager in OneCoast's Southeast Region, has been named the group's divisional vice president and will report to John Keiser, senior vice president of strategic relationships. ND One will service independent retailers throughout the United States beginning Dec. 1.
Giftware company Mudpie and garden accessory producer Woodstock Chimes will be selling their products nationally through OneCoast. Additional companies are expected to be added within the next month.
OneCoast continues to work with a large number of vendors on a regional basis. "Our regional multi-line representation service will continue to be the largest portion of our business, and it is very important to OneCoast. We will work hard to do a great job for all of our regional vendor partners, and we will continue to invest in strengthening our ability to add value regionally," Teele said. "Our goal is to offer programs to our vendors that best fit their business needs."
Talkback
Related Content
Related Content
