Winterthur magazine to highlight licensees

Becky Boswell Smith -- Home Accents Today, 11/1/2006

A new magazine is debuting. targeting Winterthur fans and supportive of its extensive list of furniture and accessory licensees.

Winterthur is the historic home of Henry Francis du Pont near Wilmington, Del. The quarterly magazine is being published by Pace Communications Inc., a North Carolina-based company that publishes a variety of consumer magazines. A new format and design are being introduced.

Pace founder Bonnie McElveen-Hunter hosted a reception at her Irving Park home in Greensboro, N.C., during the High Point Market with editorial and design staff of the publication attending. Jaci Ponzoni, vice president of custom publishing for Pace, said they are excited about the magazine because "it is a way of extending the gracious Winterthur way of living to readers who love the house and to highlight licensees."

J. Thomas Savage, who came to Winterthur 14 months ago as director of museum affairs, said the magazine also will be prominently displayed at the premier antique shows on the East Coast, as well as mailed to Winterthur members. A circulation of 45,000 is planned. The relationship with Pace, he said, in part came about because the company published a book he wrote several years ago.

The first licensees to be featured are Heritage Metalworks in the inaugural issue and Hickory Chair in the second issue. Other sections of the magazine will highlight upcoming events at the estate, the patrons, acquisitions, reviews of Winterthur publications and a historical look at the home.