Decorize to produce for Broyhill, Stein Mart
Staff -- Home Accents Today, 1/1/2007
Home accents producer Decorize has partnered with Broyhill Furniture to design and source a line of home accessories, lamps, wall decor and accent furniture branded under the Broyhill name.
In a separate agreement, Decorize also has formed a partnership with Stein Mart, the Florida-based off-price retailer, to provide an exclusive line of home accessories, lighting, wall decor and accent furniture. The lines will be offered in each of Stein Mart's 268 stores.
Broyhill Furniture presented a comprehensive Broyhill Home Solutions Collection at the October High Point Market. The program will ship on demand to Broyhill dealers early in 2007.
Broyhill introduced more than 1,200 SKUs in a dedicated Accessory Order Center and combined accents with furniture collections within a 7,500-sq.-ft. Broyhill prototype gallery during the High Point show. Rugs and top-of-bed products will likely be added to its accessories offerings at the spring High Point market, said Mark Summerour, vice president of dedicated distribution.
"The partnership with Broyhill is further confirmation of Decorize's commitment to be the market leader in design and production of home accents," said Steve Crowder, Decorize president and CEO. "We were thrilled with the reception to the Broyhill Home Solutions collection from dealers in High Point, and look forward to building upon our collaboration with Broyhill Furniture."
About the Stein Mart partnership, Crowder said, "Our world class team of designers coupled with our global sourcing base has consistently provided significant value to retailers and manufacturers such as Stein Mart."
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