Nourison signs deal with Liz Claiborne

Staff -- Home Accents Today, 2/1/2007

Nourison Rug unveiled its first line of licensed Liz Claiborne rugs during last month's Atlanta International Area Rug Market.

The area and accent rugs were designed to coordinate with Liz Claiborne Home bedding, bath and kitchen collections, as well as complement Liz Claiborne Home furniture.

Nourison is recognized for the variety and quality of its assortments, and is truly one of the best companies in the industry," said Virginia Bremer, director of licensing for Liz Claiborne Home. "We view this partnership as an excellent opportunity to expand our home offering and enhance our floor covering line."

Items will be available to consumers in mid-2007 at home furnishings specialty retailers and flooring stores.

"We are delighted to begin this partnership with Liz Claiborne Inc.," said Alex Peykar, one of the principals of Nourison. "Working together, Liz Claiborne and Nourison will create a distinctive line of area and accent rugs that will complement the other products in the Liz Claiborne Home Collection and enable the fashion-forward consumer to create a coordinated look in every room of her home."

The Liz Claiborne Home Collection was launched in 2002 with the introduction of flooring under the Liz Claiborne brand name. The line currently includes furniture, bed, bath and window treatments, blankets and throws, decorative fabrics, flooring and soft tabletop.