Sales projections up for 2011
The West and the South lead the parade
Staff -- Home Accents Today, 2/1/2007
Consumers will spend just shy of $8 billion on wall decor in 2011 if projections by New York-based Easy Analytic Software Inc., hold up. That's a 30% increase over the estimated $6.14 billion spent on wall decor last year.
EASI's crystal ball factors in projected demographic shifts such as age and income, but doesn't look at where the economy's going.
Geographically, spending growth for wall decor follows population growth, with the biggest gains coming in the West and South. Spending in both regions is expected to be faster than the national average of 30%.
As for metropolitan areas that can anticipate the fastest sales growth, the names are starting to sound familiar. In the West, it's Las Vegas-Paradise, St. George and Heber, Utah. In the South, it's Palm Coast, Fla., followed by New Orleans-Metarie, expected to rise from its flood waters, then Naples-Marco-Island, Fla. All six are expected to increase sales by about 1.5 times their 2006 rate over the next five years.
No metro area in the Northeast or Midwest is expected to grow sales at that pace by 2011. In the Midwest, the fastest sales growth for wall decor is expected in three of the smaller metro areas (defined by the Office of Management and Budget as having core population areas between 10,000 and 50,000): Farmington, Mo., Whitewater, Wis. and Faribault-Northfield, Minn. In the Northeast, East Stroudsburg, Pa., Seaford, Del. and Dover, Del., are expected to see the largest sales increases.
| state | 2006 estimated | 2011 projected | percent change |
| Alabama | $91.1 | $114.3 | 25% |
| Alaska | $13.8 | $18.0 | 31% |
| Arizona | $118.6 | $167.1 | 41% |
| Arkansas | $53.4 | $68.2 | 28% |
| California | $720.1 | $946.7 | 31% |
| Colorado | $102.4 | $136.4 | 33% |
| Connecticut | $84.5 | $107.4 | 27% |
| Delaware | $18.7 | $24.7 | 33% |
| District of Columbia | $14.3 | $16.2 | 13% |
| Florida | $381.1 | $519.4 | 36% |
| Georgia | $180.2 | $244.1 | 35% |
| Hawaii | $24.8 | $32.8 | 32% |
| Idaho | $26.4 | $35.7 | 35% |
| Illinois | $264.7 | $343.3 | 30% |
| Indiana | $129.0 | $166.7 | 29% |
| Iowa | $60.9 | $77.2 | 27% |
| Kansas | $56.6 | $72.5 | 28% |
| Kentucky | $84.0 | $106.7 | 27% |
| Louisiana | $77.7 | $100.7 | 30% |
| Maine | $28.2 | $36.0 | 28% |
| Maryland | $129.5 | $166.9 | 29% |
| Massachusetts | $151.9 | $187.0 | 23% |
| Michigan | $212.5 | $273.1 | 28% |
| Minnesota | $113.2 | $146.0 | 29% |
| Mississippi | $53.1 | $67.1 | 26% |
| Missouri | $119.8 | $152.7 | 27% |
| Montana | $18.4 | $23.5 | 28% |
| Nebraska | $36.3 | $46.4 | 28% |
| Nevada | $49.9 | $73.3 | 47% |
| New Hampshire | $30.2 | $39.0 | 29% |
| New Jersey | $201.3 | $257.2 | 28% |
| New Mexico | $35.9 | $46.9 | 30% |
| New York | $410.9 | $512.8 | 25% |
| North Carolina | $177.9 | $237.3 | 33% |
| North Dakota | $12.9 | $15.7 | 22% |
| Ohio | $241.9 | $304.0 | 26% |
| Oklahoma | $69.1 | $87.4 | 26% |
| Oregon | $74.5 | $98.6 | 32% |
| Pennsylvania | $265.3 | $332.7 | 25% |
| Rhode Island | $24.0 | $30.3 | 26% |
| South Carolina | $84.7 | $110.8 | 31% |
| South Dakota | $15.2 | $19.2 | 27% |
| Tennessee | $121.3 | $156.4 | 29% |
| Texas | $440.4 | $593.7 | 35% |
| Utah | $41.8 | $56.1 | 34% |
| Vermont | $13.5 | $17.0 | 26% |
| Virginia | $169.1 | $221.0 | 31% |
| Washington | $133.8 | $176.9 | 32% |
| West Virginia | $35.9 | $44.4 | 24% |
| Wisconsin | $117.6 | $151.7 | 29% |
| Wyoming | $10.5 | $13.3 | 27% |
| Total | $6,143.0 | $7,992.6 | 30% |
| Note: States in bold are projected to grow wall decor sales faster than the national average. Source: Easy Analytic Software and Home Accents Today market research |
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