Williamsburg signs with Sedgefield, SPI

Staff -- Home Accents Today, 4/1/2007

Williamsburg has announced licensing agreements with Sedgefield by Adams and SPI-Home to replace product previously manufactured by Virginia Metalcrafters, which closed its doors in 2006.

Sedgefield by Adams and SPI—Home will produce classic and best-selling Williamsburg metalware and plan to expand the initial offering with new products in the next year. A rolling launch of existing items is set for the High Point Market, and new designs will broaden the line over the next 18 months.

Sedgefield will develop a line of lamps and giftware, including the best-selling line of brass candlesticks, trivets and bookends. The pieces will retain their familiar forms, but Sedgefield will use its expertise in shading and wood turning to give many of the pieces new shades and wood bases.

SPI—Home will produce Williamsburg garden products in aluminum, iron and other metals. Product will be phased in beginning in High Point and at the Atlanta market in July. The line will expand with additional introductions, including metal doormats, birdbaths and stands, garden animals, wind chimes, and more in the future.