Royce Lighting, the consumer channel division of Generations Brands, has named two new executives.
Jim Brown has been named to the new position of vice president of sales for Royce Lighting.
Brown was the national account manager and Fast Lane business director at Lowe's for Boston Retail Products, a global manufacturer of power distribution, impact protection and display products for the retail industry.
Brown reports to Harold Wolfson, senior vice president & general manager of Royce Lighting.
Darren Ashcraft has been named national sales manager.
Ashcraft was most recently the national retail sales manager at Simkar Lighting, a manufacturer of fluorescent and emergency lighting.
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