Bailey Street acquires Mirador intangible assets
Staff -- Home Accents Today, 7/1/2007
Bailey Street Holding Company has acquired the intangible assets and all the intellectual properties of furniture producer Mirador International Group and Mirador Group Inc.
The deal includes the rights to Mirador's designs, manufacturing and process drawings, trademarks and the rights to manufacture and market their past and present product assortment, among other assets.
"The Mirador acquisition allows Bailey Street to rapidly increase its preeminence in the accent and occasional furniture business by bringing to market larger scale occasional and accent pieces," said Jim Berk, CEO.
Bailey Street is known for its accent furniture, including tables, chests, chairs, desks and bookcases. The addition of the Mirador larger scale accent pieces will allow the company to sell more deeply to top furniture retailers, Berk said.
"Bailey Street plans on re-introducing a portion of the Mirador accent and occasional pieces at their High Point showroom this fall market, including some new (Dan) Wistehuff designs," Berk said. "Key accounts expressed interest in continuing to purchase their assortments, and we intend on making those available."
Wistehuff will work with Bailey Street in the future on designs for both of the lines.
Bailey Street will market the Mirador collections separately from its existing assortment and will debut a full slate of introductions during the Las Vegas Market this month.
Bailey Street also has expanded its drop-shipping capabilities. "We can drop ship most of our line directly to the end user. This, of course, helps our customers immensely with their online customer orders as well as inventory control," said Greg Waylock, president. "Today, any of our retailers can carry our full line of merchandise on their Web site, and we can ship it directly to their customers within five days or less."
Bailey Street became a standalone company two years ago after it was acquired from The Bombay Company in a venture-financed management buyout.




























