Surya adds wall decor, Cabana Joe collection
By Jenny Heinzen York -- Home Accents Today, 8/1/2007
Surya Rugs entered the wall decor category at the Las Vegas Market, offering 50 SKUs of framed, limited edition prints.
According to Satya Tiwari, president, the company decided to pursue this category because it offers a logical extension for the company's extensive color palette research.
"Once we have developed the palette, we will look for other products that we can strategically build in to fit it," Tiwari said.
He said he anticipates growing the line to 500 SKUs. The pieces retail for $299 to $599.
Also during the Las Vegas show, Surya showed 12 designs in its new licensed line with "Cabana" Joe O'Brien. The modern tropical colors are available in hand-tufted and carved models.
Surya plans a major launch of the collection for the fall High Point Market, with more hand-tufted designs, as well as groups of indoor-outdoor rugs and flatweaves.
