Sterling Industries is moving to a new and larger showroom at the World Trade Center in Dallas for the January market. The Norcross, Ga.-based home accents wholesaler's new space, which is 10,000 square feet, will become the company's second-largest showroom after its AmericasMart location in Atlanta.

The new showroom, WTC 509, is located near the main escalators. This is the third showroom expansion for Sterling in the past year, with additional space already added at Atlanta and High Point.

“Dallas is a great trade event for us, season after season,” said CEO and founder John Scott. “We're thrilled to be moving to such a large and prominent anchor showroom.”

Sterling will officially open the space Jan. 16 with a ribbon-cutting ceremony. The company will debut more than 300 new items and will offer Dallas-exclusive freight incentives and new product specials.