Crazy Mountain signs license with Jim Shore for home line
Products will debut in summer ’08, but buyers will get early look in January
By Jenny Heinzen York -- Home Accents Today, 12/10/2007 6:50:00 AM
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| Shore's products capture themes of Americana |
Shore, known best for his work with Enesco and appearances on QVC, will put his mark on about 300 pieces of home decor, including accent furniture, lamps, wall decor, candleholders and more. The products will debut during the summer markets of 2008, but the company has leased a showroom in Building A of the Las Vegas World Market Center for the upcoming January show as a way of introducing Shore and the collection to the home furnishings side of the business.
“Before we can begin to sell, we need to make sure that the home accents industry gets to know Jim,” said Randy Eller, chairman of Crazy Mountain. “We want to give them a feel for where the line is headed and what it’s going to be.”
The line will include six collections, with themes including farmhouse, retreat, wine country and country manor. Shore said some of his favorite pieces include a multi-tiered, wall-mount pewter rack that incorporates nine painted plates “that mimic a nine-piece quilt.” He said he is also excited about some coat rack, planter, clock, leather wall-hanging, candle and lamp designs in the collection.
“My products reflect my version of folk art,” Shore told Home Accents Today. “It’s a style of art that I have always gravitated to. I love folk art because it’s real Americana. It has an innocent honesty that you don’t find in other areas of the artistic realm. There’s sort of a primitive side – an unpolished side – that I think gives it a real charm.”
Eller said Crazy Mountain, which has had an ongoing license with Shore for candle warmers, decided to enter the home business because of the consumer success for Jim Shore products, which are projected to top $180 million at retail in 2007.
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