IHFC reveals more details for Pavilions on 3
-- Home Accents Today, 3/1/2008
The International Home Furnishings Center in High Point has just finished construction and renovations of 40,000 square feet of third-floor real estate. The Pavilions on 3 now features temporary showcases for exhibitors of decorative accessories and home accents in a street-style environment.
Debuting at the April High Point Market, Pavilions on 3 will be the High Point Market home to 35 companies new to IHFC in spaces from 300 to 1,500 square feet.
The renovation project replaced the corridors on Main Wing's third floor with an open atmosphere reminiscent of a 1920s street scene, complete with winding cobblestone lanes.
In addition, across the bridge connecting Main's third floor with the Wrenn and Green Wings, IHFC is making another 40,000 square feet available to exhibitors of decorative accessories and home accents who prefer permanent showrooms. These showrooms will also debut at the April market.
“The quick and overwhelming response confirms the demand for space from exhibitors eager to showcase their innovative merchandise in a premier location with strong buyer traffic,” said Tom Lindh, IHFC president and chief executive officer.
Beyond the winding cobblestone lanes connecting exhibitors in semi-public spaces, Pavilions on 3 will feature a restaurant, bistro/cappuccino bar, 10-foot bronze fountain, hanging antique streetlamps, live trees in planters and aged columns complete with peeling plaster.
“We want to create an environment that everyone at market wants to experience,” Lindh said. “We're pulling out all the stops to create a chorus of 'Wows!' on the third floor in April.”
A cobblestone walkway and columns with exposed brick help create the airy street scene in the Pavilions area, shown here still under construction.
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