Bishop returns to Professional Mktg. as VP

Professional Marketing has hired Paul T. Bishop as its newly appointed vice president.

Bishop began his career with fashion designer, Versace. He spent seven years in Milan, Italy, and Manhattan, working as the director of celebrity marketing and media. He coordinated photo shoots, organized international endorsement tours, events and product placement in film, video and TV.

Bishop then worked with Professional Marketing in 2003 where he represented several gift and home companies, including Royal Doulton.

After spending three years at a Grand Rapids-based PR firm representing Blue Cross Blue Shield of Michigan and managing an award-winning, experiential marketing campaign, Bishop has returned to Professional Marketing. Professional Marketing has plans to introduce several programs, and Bishop will take the lead in conducting research, developing strategic marketing plans and launching many of these initiatives.