Concord, N.H.-based Company C has named Michael Deveau to the newly created position of Sales Representative for the Northeast region. Deveau will report to Kristine Scotto, vice president of sales for Company C.

In his new role, Deveau will be responsible for growing dealer business through sales training, in-store support and event planning.

Prior to joining Company C, Deveau held management positions for Country Curtains, Priscilla of Boston and Macy's East. He also spent seven years as the sole proprietor of a high-end gift shop in Massachusetts.

“With more than 25 years of experience, Michael has held leadership roles in both wholesale and retail,” said Walter Chapin, president of Company C. “His retail savvy, innate visual and sales presentation skills will greatly benefit our dealer base in the Northeast. We feel very lucky to have him on board.”