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Trump Home to launch home fragrance line

Home Accents Industry News

-- Home Accents Today, 6/1/2008

The Trump Organization has partnered with Pearlessence Ltd. to create a collection of home fragrance products, which will launch at the JulyLas Vegas Market.

The Trump Home fragrance collection will include reed diffusers, scented candles, aromatic decorative objects and exclusive botanical inspired items, which are new to the home fragrance market. The essential oils and scents have been developed to create a sophisticated and luxurious collection.

“Our success is well documented since the inception of reed diffusers six years ago,” said Les Wagenheim, president of Pearlessence. “The partnership with The Trump Organization is a creative and innovative collaboration, and will add an exciting new dimension to the industry.”

“We fully expect The Trump Home fragrance collection to be a huge success,” said Cathy Hoffman Glosser, executive vice president of global licensing. “The quality of the product speaks for itself, and the collection is proof that you can live richly, without spending a fortune,” she said.

Other Trump licensees are Lexington Home Brands, Elk Lighting, Miresco Decorative Rugs and most recently, Imax.

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