Whereoware names Tasker to executive director position
Former Hoyt Publisher to head company's sales and marketing efforts
-- Home Accents Today, 7/8/2008 7:48:00 AM
Whereoware, a Web-based technology provider in the gift, home decor, furniture and lighting industries, has named Boyd Tasker as the company's executive director of sales and marketing. In his new role, Tasker will lead efforts to grow the company's business within the gift and home furnishings market.
"Boyd is exceptionally well-qualified for this role. He is very customer focused and owns a fundamental understanding of the industry and what it takes to be successful," said Whereoware President Eric Dean. "We have been steadily adding capacity and capability and we look for Boyd to help Whereoware exceed our growth targets and broaden our client base."
Tasker spent the last six years with Hoyt Publishing, where he most recently held the title of Group Publisher, overseeing a portfolio of home decor titles. Prior to publishing, he spent 11 years in the currency trading industry.
"Whereoware is a standout company with a unique position in the industry," said Tasker. "I'm looking forward to taking what I've learned with my years in the gift and home furnishings industry and applying it to take Whereoware's sales to the next level."
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