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The bold and the beautiful

Brazilian fair boasts vibrant color and contemporary style

By Maitreyee B. Angelo -- Home Accents Today, 9/1/2008

Just off a busy street and across from LARS, a mega shopping center in suburban São Paolo is Expo Norté, where from Aug. 16-19, more than 900 national and international exhibitors displayed their wares at the 37th House and Gift Fair South America.

wood bar stool
 The design of the pine wood bar stool is naturally achieved by Parko's patented process in which the wood is milled in a circular motion. Removable circular whorls and foot rest make the stool on the right height-adjustable.
For buyers shopping for home decor, the last three halls displayed a dizzying array of choices that serve as testament to the fact that with a GDP of more than $1 trillion, Brazil is not only the most important market in South America, but one of the world's 10 largest economies.

Glassware occupied pride of place at the Fair. Molinari displayed nine lines of vibrant decorative accessories and vases and has now launched a new signature line with just 15 pieces per edition. Ceramics is another arena in which Brazilian creativity, sense of color and design find expression; Anamaria showed glazed ceramic vases and lamps, vases and accent pieces made from a sand-finished ceramic combined with chrome accents. Delicacy of design and richness of color belied their fabrication from acrylic in TUPY's clear and opaque decor and serveware.

colorful molded polypropylene shades from COZA
An inner layer of white accented with cutout designs gives these colorful molded polypropylene shades from COZA added pizzazz.
In home furnishings, simple, on-trend styles with graphics and geometrics were just as sought-after as traditional hand-worked products with intricate embroidery, laborious lace and cutwork on linen, delicate organdy and fine-weave cottons.

Tropical flora and fauna along with native faces, architectural designs, modern and contemporary art were recurring motifs in home accents and textile accessories. Traditional Latin American accessories like cake covers, bottle holders, breadbaskets, bag keepers and tea-cosies accompanied table stories, often with whimsical themes and surface treatments. Empório dos Bordados displayed an array of door and draft stoppers in woven hessian dressed up with patchwork, appliqué, embroidery and crochet.

Elza Kahnne's cast iron climbers
Elza Kahnne's cast iron climbers were a hit at the fair as were its wall murals in painted cast aluminum featuring the works of surrealist artists like Joan Miró and the Dutch De Stijl art movement.
Long looped rugs and shag styles took a back seat to flat-weave cotton and wool designs. Leather — both natural and synthetic — was the floor covering of choice; embossed, hot foiled, die-cut, dyed, appliquéd and patch-worked styles with an emphasis on graphic-based designs. Kazakh displayed heavily textured rugs handmade by traditional artisans in natural fibers like jute, wool, cotton, silk, sisal and cotton chenille.

COZA, an entrepreneurial Brazilian company known for its tableware, showed clean, new designs in a line debuted three years ago and made with German technology from 4% wood fiber from recycled wood. COZA's other experiments with eco-friendly products have resulted in “potato plastic” which bio-degrades in 18 weeks.

White samurai vase and art glass vases
White samurai vase and art glass vases from Studium Ki are resplendent in their color and contemporary style.
While its huge domestic market of more than 180 million inhabitants (22 million in São Paolo alone) helps boost Brazil's economy, prohibitive tariffs, several layers of taxes, high labor costs and bureaucratic red tape are big deterrents to manufacturers. Many companies therefore, import from India, China, the Far East, Portugal, and Argentina and, to a smaller extent, the United States. But with a growing interest in global trade, more Brazilian companies are turning to manufacturing with some established companies reporting growth in their exports not just to South America, but Europe and the United States as well.

With more than 200 exclusive designs in transfer-printed natural motifs in high-end ceramic, Porto Brasil's Banana Garden was one of the hot sellers at the fair. The company also sells exclusive flatware to complement its tableware such as this bone handled style.

 

 

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