The Bombay Company designs licensed by Otto International
Multi-year agreement reached to relaunch Bombay line
-- Home Accents Today, 12/3/2008 2:41:00 PM
Bombay Brands announced Wednesday that OTTO International has secured the exclusive licensing rights for The Bombay Company in the United States.
OTTO International is a worldwide trading organization and one of the 123 major companies that belong to the Otto Group. With 23 offices and more than 40 years of sourcing experience, OTTO International portfolio offers a wide range of products from apparel to furniture and a broad spectrum of trade-related services such as logistics, quality assurance and financial services. OTTO International has extenisive experience in the area of living and home assortments.
“Partnering with Otto International illustrates Bombay’s ongoing commitment to engage world class marketers that have the expertise to execute our vision of innovation and growth,” said John Collins, president of Bombay Brands LLC.
Since changing the business model, Bombay Brands has updated and modernized the brand, emphasizing the Bombay lifestyle, one that stands for classic taste with an exotic soul, British Colonial style updated for modern living. As a global trading company, OTTO International will re-launch Bombay Company in 2009 in various product categories, making it available to select retail channels across the United States. Product categories that OTTO International will offer include lifestyle, furniture, home accessories and décor and fashion accessories.
“OTTO International is very excited to expand its business in the USA with such a world class brand. The Bombay brand has great heritage, eclectic design, and transcends all global influences," said Oliver Klinck, managing director sales & trading of OTTO International.
OTTO International (www.ottoint.com) is a trading company, which offers a complete portfolio of trade-related services to business customers worldwide. The spectrum covers creative services such as design and product development, sourcing of textiles and hardware worldwide via its own purchasing office network, on the spot quality control, and handling transport logistics and financial services. Customers can choose either to commission OTTO International with implementing individual modules or handling the whole process chain. The range of OTTO International’s services is geared to companies worldwide from retail to e-Commerce and the catalogue mail-order business. OTTO International was founded in 1966. The headquarters of the company is in Hong Kong. OTTO International is a company of the Otto Group.
Bombay Brands LLC is a licensing company owned by a joint venture between Hilco Consumer Capital – Toronto and Gordon Brothers – Boston. Acquired in February 2008, Bombay Company has since been revitalized, extended and maximized across multiple categories within the home furnishings and accessories industries. Hilco Consumer Capital (“HCC”) (www.hilcocc.com) is a private equity firm that makes strategic investments in consumer lifestyle brands through acquisitions of North American manufacturers, wholesalers, intellectual properties and retailers. Current portfolio brands and companies include Caribbean Joe®, Ellen Tracy, Halston®, Tommy Armour Golf®, RAM Golf®, and Sharper Image. Gordon Brothers Group (www.gordonbrothers.com)is an advisory, restructuring and investment firm specializing in the retail, consumer products, real estate and industrial sectors. In existence since 1903, the firm provides a wide variety of services to companies at times of growth and distress by maximizing value through selling all categories of assets, appraising assets, providing debt financing, making private equity investments, and operating businesses for extended periods.
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