Dick Idol relaunching with Shadow Mountain
Montana Reflections re-creates successful designs
-- Home Accents Today, 3/10/2009 6:30:00 AM
Shadow Mountain and Montana outdoorsman and artist Dick Idol will launch the new Montana Reflections Collection at the spring High Point Market.
The new line is inspired by the original collections that launched the brand back in 2001.
An assortment of Dick Idol lifestyle products including case goods, upholstery, lighting, area rugs and more can be seen during market at the Shadow Mountain showroom in historic Market Square, suite 392.
Idol said he felt it was more critical than ever to step back and reflect upon what has made the brand and its products successful in the first place. Many retailers have commented about the need for compelling new products that are proven sellers and aren’t big inventory risks.
Idol collaborated with Shadow Mountain to develop a new and improved collection that delivers refined rustic styling.
“We felt strongly that we didn’t need to recreate the wheel,” Idol said. “We’ve seen many good brands lose their way over time by forgetting who they are and what types of products historically work for them. These brands are too often tempted to try to become something they’re not and end up declining because their products become watered down and look like everything else.”
The new collection is features a mission-inspired panel design mixes birch solids with maple veneers and offers a rustic yet sophisticated execution of the original collection’s signature two-toned finish. A rustically textured metal bed incorporates real distressed buffalo leather with baseball stitching and nailhead trim.
“We are thrilled with our partnership with Dick Idol and believe that this new collection is a great opportunity for us to penetrate a wide variety of accounts that have a great track record with the brand and are seeking proven, relatively low risk products,” said Chad M. Turney, president and CEO of Shadow Mountain said. “Shadow Mountain has demonstrated that we can offer superior rustic products at a great value and deliver them consistently, and we look forward to growing our Dick Idol business.”
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