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New York gift fair divisions repositioned, expanded

Studio moves from Pier 92 to Javits Center

-- Home Accents Today, 4/22/2009 7:22:00 AM

Buyers attending the New York International Gift Fair this summer will notice some divisions moved and/or expanded.

This summer, Studio will move from Pier 92 to Javits Center and the ExTracts show-within-a show is expanding by 30%.

Studio, the lifestyle division of fashion-forward merchandise, is moving alongside Accent on Design, the juried collection of design-driven and innovative products in the Javits Center, to capitalize more on the synergies between the trend and design resources.

 “This convergence of Accent on Design’s contemporary design aesthetic with Studio’s fashion-forward style will create an exciting and comprehensive collection of lifestyle merchandise,” said Dorothy Belshaw, NYIGF director. “The synergy of these two divisions, both of which are defined by aesthetic rather than product category, is a definite benefit for cross-category lifestyle retailers shopping NYIGF.”

Studio will be located in two aisles at the north end of Javits on Level 3.  It includes 100 exhibiting companies showcasing baby gear to pet products and fine stationery to home decor, including: Beth Weintraub (wall art); Jane Marvel (handbags and travel accessories); Jill Rosenwald (lighting); O+D/Offensive+Delightful (paper); Plush Living (pillows); Skeem (candles); and Snow & Graham (paper). 

To accommodate Studio and providing an opportunity to present a fresh new look, Accent on Design will undergo floorplan modifications, allowing several key exhibitors —  Jonathan Adler, Umbra and Wabnitz, among them — to move to up-front floor positions. In addition, several companies will return to the market, including Joey Roth, Meg Cohen and R&Y Augousti.

The summer 2009 edition of NYIGF takes place Saturday through Thursday, August 15-20, at the Jacob K. Javits Convention Center and Passenger Ship Terminal Piers in New York City.

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