CAS adds licensed Kathy Ireland wall decor line
More than 100 SKUs debuting at High Point Market
-- Home Accents Today, 4/27/2009 1:32:00 PM
Wall decor specialist CAS is doing a soft launch this week of its new Kathy Ireland Home Collection, including more than 100 SKUs all designed to incorporate into the eight Kathy Ireland Home Style Guides.
“We felt like this was a licensed brand that really makes sense for us,” Lisa Choate, co-owner of CAS, told Home Accents Today. “They are a great companion to what we’re already doing. We offer solution-oriented wall decor, which fits the Kathy Ireland theme of ‘solutions.’”
Choate said the fall market cycle would represent the full-scale release, and that she is looking forward to working with the other licensing partners on product development and cross-merchandising.
“The soft introduction is a benchmark for our company,” she said. “Kathy’s design and marketing strategy gives many indications of what we will look like in the near future.”
According to Ireland, the new license is part of her brand’s move toward higher price points and better-quality goods.
“We share core values as we move our brand from promotional products to those which are better and best,” Ireland said. “Kathy Ireland Home now lives at the mid-tier and above in every product category.”
“We were, of course, excited to be selected to partner with this brand,” Choate said. “We are amazed by Kathy Ireland’s strength at retail. The connection our customers have is stunning and unexpected. The words we hear again and again are integrity, style and quality. These are the values of Kathy Ireland and her products. Our companies share a passion for bringing beautiful fashion with evident value.”
CAS is located in the Werner Frank showroom, C&D 2G.
-- Jenny Heinzen York
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