Americasmart parent names William Hakes new CMO
Will manage marketing efforts for company
-- Home Accents Today, 5/18/2009 11:20:00 AM
William Hakes has been named to the newly established position of chief marketing officer at AMC, Inc., leading all marketing initiatives, according to Jeffrey L. Portman, Sr., president and chief operating officer.
“This is another critical step in the expansion of our senior leadership team, and it fits well with our global growth strategy,” Portman said.
Hakes joins AMC from the presidency of the Aspen Analytics division of Aspen Marketing Services, an international marketing services firm.
“Will brings an innovative vision and a depth of experience in developing and implementing data-driven strategies,” Portman said. “This can give us a real competitive edge going forward.”
Hakes will be responsible for the full integration of all electronic and conventional marketing programming across all AMC business lines, primarily within the company’s Americasmart flagship brand encompassing wholesale home, gift, area rug and apparel operations housed in its 7 million square-foot downtown Atlanta trade mart complex.
According to an AMC press release on the hire, Hakes’ appointment to the new post signals an emerging AMC business strategy designed to accelerate its momentum in the international trade mart/trade show arena, and to pioneer new communications channels and technologies reaching wholesale product manufacturers and retailers throughout the U.S. and beyond.
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