GHTA launches Web site to support independent retailers
IndependentRetailer.biz provides tools, resources and ideas
-- Home Accents Today, 6/5/2009 1:20:00 PM
The Gift and Home Trade Association, a non-profit professional trade association dedicated to ensuring the gift and home industry's long term health and viability, has launched the Independent Retailer Resource Center, which provides tools, resources, information and ideas to help small business owners effectively promote themselves as independent retailers.
"This Web site would not have been possible if it weren't for an incredible team of GHTA member volunteers and our Web site provider, Bombay Brains Media," said Diane Carnevale Jones, executive director of the GHTA. "Independent retailers are an integral part of any community, as they support local economies and provide unique gifts and services to consumers nationwide. We're pleased to support them in their initiatives."
The Independent Retailer Resource Center was first conceived during the GHTA's 2006 "Future of the Industry" Summit. While the GHTA, as a whole, believes that the retail industry is a mix of retail outlets, big and small, independent and otherwise, the Branding Action Group was formed to create this program specifically to provide independent retailers with information to spur their success, providing them with helpful resources to strengthen their identity as independents through marketing tactics, information about joining the shop local movement, recommended reading, industry events and much more.
An important aspect of the site is the professionally designed Shop Outside the Box and Proud to Be an Independent Retailer logos, which retailers can download at no charge and use to identify themselves as independents, encouraging their community members to support local business.
The "Success Stories" page, which is located on the site, provides retailers with inspiration, as they read about peers who have overcome adversity and who share innovations. All retailers are invited to share personal stories by contacting the GHTA.
For more information about www.independentretailer.biz or the Gift and Home Trade Association, please visit www.giftandhome.org, or call the GHTA office at 800-600-4872.
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