Nourison debuts ‘50 to Infinity’ program
50 sizes plus custom available for 2-week delivery
-- Home Accents Today, 6/22/2009 10:42:00 AM
Nourison’s new “50 to Infinity” merchandising program ships to retailers nationwide in July. The program offers 50 standard rug sizes in six shapes plus custom, for delivery within two weeks. Consumers will be able to choose from 150 styles, representing over 7,500 SKUs, and can see and feel a sample and view lifestyle images prior to ordering.
“We’re responding to today’s uncertain market with unique merchandising solutions and an aggressive assortment of products,” said Alex Peykar, company principal. “Nearly everything we’re doing is designed to help the retailer maximize profit for every square inch of floor space.”
All rugs for the introduction are made of 100% New Zealand wool. Nourison’s Manhattan and Silk Garden blanket collections www.nourison.com/sgmn are also part of the 50 to Infinity program, where retailers display a 6x9 sample blanket and consumers can order from 50 sizes plus custom.
“Selling hundreds of area rugs from a self-service display or 50 stocked sizes was unheard of until we launched these programs, but it’s not just the means of selling that makes them work,” Peykar said. “We maintain the world’s largest inventory, and we stay well ahead of the curve in color, design and construction.”
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