Surya unveils marketing tools for Candice Olson Collection
Candice Olson stars on banner, display
-- Home Accents Today, 7/14/2009 9:40:00 AM
Surya’s partnership with celebrity interior designer Candice Olson, continues to expand this month, with the recent launch of an exclusive line of rugs and new marketing tools for retailers to help them display and promote the Candice Olson Collection within their stores.
Retailers will receive a larger than life Candice Olson banner with the purchase of a custom rug display rack. The rack holds up to 40 5x8 rugs, and each rug comes with a quality POP hangtag.
“The Candice Olson brand and image are so widely known,” said Satya Tiwari, president of Surya Inc. “And we are certain that these banners will resonate with customers and increase sales for our retailers.”
In other company news, Surya continues to develop and expand its line of coordinating home accessories which are designed with a comprehensive theme and color palette in mind, and are created to coordinate with Surya’s rug collections.
The company is now offering ‘Ensemble’ packages that are based on three different price points: $399, $699 or $999. Each five-piece ‘Ensemble’ package includes a 5x8 inspiration rug, a set of two designer accent pillows, a throw and a framed piece of limited edition artwork There are hundreds of pre-set arrangements to choose from in styles ranging from contemporary to traditional.
“We see this as an exciting evolution of our successful coordinating accessory program” Tiwari said. “It remains our priority to provide our retailers with the to
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