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Ikea 2010 catalog launches

375-page book now viewable online

-- Home Accents Today, 7/29/2009 10:41:00 AM

July 29, 2009 -- Ikea’s  new 2010 catalog makes its U.S. debut today and an onlineIKEA 2010 catalog online version of the 375-page book can be viewed at http://onlinecatalog.ikea-usa.com/2010/ikea_catalog/US/.

This year’s catalog features lower prices on, and improvements to popular items, noted throughout the book. New home accessories and furniture items include votives, vases, candleholders and planters, a limited edition of Klippan sofas, an improved Poang chair with a wider selection of frames and fabrics to choose from, new adult bedding and furniture, and child-friendly mattress and bedding. 
Considerable price cuts have been made to a number of items, such as:

Sultan Fidgetun queen memory foam mattress, down to $249 from last year's price of $349;

Karlstad loveseat, down to $479 from last year's $579;

Lack side table, down to $7.99 from last year's $12.99; 

pair of Lenda curtains with tiebacks (55"x98"), now half-priced at $14.99/pair from last year's $29.99/pair.

In the opening pages, Ikea promises "new super deals every month" such as the three limit-one-per-customer deals calendared for August and September - $14.99 (regular price $29.99) for the Hajdeby swivel desk chair, $199 for the Sater sofa and $49 for a set of 3 nesting Martorp tables (regular price $99.99).

There are currently more than 290 Ikea stores in 36 countries, including 37 in the U.S., where new stores are being planned in Somerville, Mass. and Centennial, Co. 

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