Paragon launches new online personal catalog tool
PDF Portfolio available to retailers and reps
-- Home Accents Today, 8/11/2009 8:02:00 AM
Paragon announces the launch of PDF Portfolio, a new online personal catalog tool on its Web site.
According to Lendell Glassco, Paragon president, the PDF Portfolio is a revolutionary concept which will benefit both designers and retailers. The technology was developed in partnership with Whereoware Inc, of Herndon, Va.
Through the Web site, Paragon customers can add items to their own PDF Portfolio where they can create custom presentations and sales sheets in a matter of minutes. These presentations can then be e-mailed or printed and given to consumers.
“If one of our retailers or designers gets a call from a consumer looking for a particular piece of art or if the consumer is in the store and finds multiple choices she is interested in, our customer can go to our Web site and create a customized PDF document,” Glassco said. “They can then e-mail it to the consumer located offsite or print a copy to give to the consumer in the store. We want to help our customers be the first one to find the art a consumer wants -- and make the sale.”
Glassco also added that for Paragon’s contract customers, the PDF Portfolio is a tremendous benefit. “A presentation that would before take hours can now be created quickly and e-mailed, saving our contract customers’ time and money,” said Glassco.
The PDF Portfolio can also assist retailers in planning for future Paragon purchases, because items can be easily added and stored until a retailer is ready to order, helping to eliminate missed sales because a retailer forgot about an item for a specific customer.
In addition, the PDF Portfolio can help make choosing Paragon products easier, as customers can create PDFs of specific product segments such as top sellers and different product categories such as “Contemporary Florals” with just a few clicks.
“We are very excited to provide this innovative tool for our customers,” said Glassco. “The PDF Portfolio is just one more way Paragon proves, ‘Where there’s a wall, there’s a way.’”
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