Contemporary home furnishings retailer Cantoni has launched a "concept homes" program with a 7,500-sq.-ft. house it helped design and furnish in Dallas.

The home in the Preston Hollow area of Dallas, listed for sale at $3.9 million, "marries modern architecture and the Cantoni Collection," according to a news release. Furniture, artwork and audio/visual equipment in the home are for sale but aren't included in the list price.

"We believe that with the resources of the Cantoni Design Studio and our talented architectural and construction team that we have the perfect solution to building and designing fully furnished homes," said Cantoni CEO Michael Wilkov.

The listing notes that the home, called Axis, "takes its name from the magnificent architecture. The whole experience of walking through the house reinforces the axis theme. Enter through the large pivot front door and your view is to a dazzling outdoor sculpture. In fact every axis ends with a dramatic focal point. At times a sculpture. Another time a fabulous tree. Or the pool and gardens."

Cantoni, which has high-end stores in Dallas, Houston, Atlanta, Los Angeles and Irvine, Calif., partnered with architectural designers Jason Kongabel and Ben Callison of the firm Moh-ment to design the home.

Cantoni, which has been moving toward branding goods under its own name, is using the home as a showcase for its Cantoni Collection. Some of the upholstery and case goods in the collection come from Malerba. The house also features kitchens and bathrooms from Italy's Bontempi Cucine.

Others taking part in the project included North Dallas Bank and Trust, Interceramic Marble Collection, Pianca Spa closet systems, Texas Home Theater, and Duncan Day.

Wilkov said a second home — a duplex called Motion — is under way in Dallas. Images of the project can be viewed at www.mohment.com/architecture.html.

But there are no plans right now to take concept to Cantoni's other markets, Wilkov said. "Obviously, things have changed dramatically in the last two years, so our timing wasn't exactly perfect," he said. "However, with the right exposure and what we've created — and it is something special — we will find the right buyer for the home and create additional exposure for the Cantoni design team."