Las Vegas debuts Is It Home Yet?, releases details about June gift show
June show will include temps and permanent showrooms
By Jenny Heinzen York -- Home Accents Today, 9/15/2009 10:42:00 AM
The Is It Home Yet? media and marketing campaign is already a success, but it needs industry support to grow, World Market Center and affiliated association executives told a press conference Monday.
WMC President Bob Maricich, Steve DeHaan of NHFA and Jeff Hiller of the Sustainable Furnishings Council were joined by HGTV celebrity and campaign spokeswoman Monica Petersen for the event.
Maricich said WMC considered carefully its pursuit of National Home Furnishings Month, and decided that now was the perfect time to work to reacquaint consumers with the importance of their homes.
“A rising tide lifts all ships, and we need to do something to elevate the industry,” he said, noting that the last several years have been marked by the industry losing market share to other consumer products categories. “As an industry, we have not been consumer-facing. … “We need to speak in a unified fashion to get the message out that furniture is needed in their homes.”
Petersen, an interior designer in addition to her role on HGTV’s Designed To Sell, said she was excited about the new campaign, because it really touches home for her in her work.
“When we say, ‘Is It Home Yet?’ – that’s the question I ask my clients,” she said. “When they say ‘yes,’ that’s when my job is done.”
Maricich also revealed more information on future shows to be held at the World Market Center, including new hospitality and juvenile shows, in addition to the previously announced June gift and home market.
Inspire Design is the new hospitality event, set to run concurrently with the February Las Vegas Market, in the tent Pavilions.
Vegas Kids will run alongside the Gift & Home Market, June 13-16, 2010. Both events will be held in the “permanent flexible” space on the second floor of Building B and the fourth and fifth floors of Building C.
In addition, any permanent exhibitors who wish can be open during either of those events, “at a special rate,” Maricich said.
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