Surya debuting Country Living Collection of rugs
Country Living rugs introduced during High Point Market
-- Home Accents Today, 10/13/2009 7:46:00 AM
Surya Rugs debuts this month a new collection of rugs through a partnership with Country Living magazine.
Hearst Brand Development has partnered with Surya Rugs to develop the collection. Inspired by the home décor style found in the pages of the magazine, the collection features classic country construction in a variety of traditional and modern motifs. The line will launch at the High Point Market this month, in Showplace #3233.
The Country Living debut collection will include more than 50 styles, including braids, jutes, hooked wool patterns, stripes and outdoor polys. Featured designs include classic farmhouse stripes, patterns inspired by vintage quilts, and classic braids.
“We are very excited to partner with Surya Rugs to launch the new Country Living Collection,” said Glen Ellen Brown, vice president of Hearst Brand Development. “Our combined equities enable us to offer our devoted readers a wonderful range of options that serve today’s personalized approach to decorating and still remains true to the Country Living lifestyle.”
“The Country Living brand partnership offers us a tremendous opportunity to expand the Surya product assortment,” said Satya Tiwari, president of Surya. “The brand resonates with a large audience and offers a range of aesthetic for inspiration. We are looking forward to a successful launch at the upcoming High Point market.”
Retail prices for the rugs will range from $199 to $449.
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