Susan Solomon Auerbach inducted into Lighting Hall of Fame
Generations Brand executive is second woman to receive the honor
-- Home Accents Today, 10/27/2009 6:53:00 AM
Susan Solomon Auerbach, executive vice president – corporate development at Generation Brands in Riverside, N.J., was inducted into the American Lighting Association’s Lighting Hall of Fame at the 2009 ALA Annual Conference in Rancho Palos Verdes, Calif., last month.
Solomon Auerbach is only the 22nd person – and the second woman – to receive the lighting industry’s highest honor for dedication and contributions to the association and the industry.
As the granddaughter of Henry Siegel, founder of Sea Gull Lighting, daughter of the late Edwin Solomon and a senior executive of Sea Gull Lighting for the past 27 years, Solomon Auerbach has dedicated most of her life to the development of high-quality lighting products that satisfy the market’s widespread tastes for fashion, flair and function.
Regularly admitting that, “I grew up in the lighting industry, it was in our blood,” she also inherited a “family-minded” approach to big business, which included treating employees, partners and customers with an old-fashioned sense of value. This includes traveling thousands of miles annually to learn personally about customers’ tastes, their business challenges and opportunities and turning those insights into widely successful programs and product lines that include more than 3,500 products and span 15 separate decorative and functional lighting categories.
Solomon Auerbach was named executive vice president – corporate development at Generation Brands in July 2008. As a driving force behind its continuing growth, the Generation Brands family now stands as one of the nation’s largest and most successful privately-held lighting companies. The Generation Brands family today consists of thousands of high-quality fixtures bearing the LBL, Monte Carlo Fan Company, Murray Feiss Lighting, Sea Gull Lighting, Tech Lighting and Wilmette Lighting brands.
Over the years, she has served the ALA in varied leadership roles and was the first woman elected chairperson of the ALA Board of Governors.
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