GHTA conference to include retailer survey results
Retailers encouraged to complete survey
-- Home Accents Today, 10/27/2009 7:05:00 AM
How do retailers respond to catalogs, e-mail campaigns, show invitations, press releases and telemarketing? What are the most effective marketing communications tools, according to retailers? The Gift and Home Trade Association's Retail Advisory Board will address these questions, and dozens of others, during a keynote session at the 7th Annual GHTA Conference, which will be held in Phoenix/Chandler, Ariz., Nov. 19-21.
The RAB, which is the retailer education branch of the GHTA, fostering dialogue between GHTA members and retailers, is currently gathering responses from an in-depth retailer survey, the results of which will be shared for the first time at the 2009 GHTA Conference.
To take the survey, retailers must click on the link below, following the easy instructions and completing the survey prior to Nov.11, 2009.
Are your sales reps and manufacturers listening to you? Retailer Survey
http://www.surveymonkey.com/s.aspx?sm=BHPeXHO2_2b2EQAwWFq5P3Cg_3d_3d.
A description of the keynote session is below:
Retailer "Buyology" 101, GHTA's Retail Advisory Board
This session will focus on "Marketing to Retailers," sharing the "dos" and "don'ts" and other tips on how to best allocate, utilize and recoup marketing dollars to reach retailers most effectively. The GHTA's Retail Advisory Board will provide a detailed overview of their retailer study, outlining the purpose of the study, as well as the methods of study, to conference attendees. The RAB will also provide a detailed analysis of the results, including their significance to vendors and sales agencies.
The session will be moderated by Benno Duenkelsbuehler, founder and managing principal of (re)ALIGN for Results, LLC, an interim management and advisory firm which serves retailers, distributors, and service companies.
To register for the 2009 GHTA Conference, Stampede to Excellence: Reining in the Wild Frontier of Our Changing Industry, or for more information, please visit the Conference website at http://www.giftandhome.org/cms/Home/Conference_2009.php, or contact the GHTA via phone at 877-600-4872 or e-mail at info@giftandhome.org.
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