In response to today's economic climate, as well as to the specialized needs of high volume retailers, Nova has launched a new collection of value-priced lamps.
Offering a variety of new styles, textures and designs, the new N Studio line features lamps packaged two-to-a-box, as well as a number of floor lamp designs.
"In light of the economic downturn, we saw an opportunity to fill a product need for higher volume retailers," said Daniel Edelist, Nova CEO. "Our main Nova line typically retails for around $199-$299. But we've worked to design and engineer a new collection, priced at $99-$129, that has been specifically geared for retailers that specialize in room packaging."
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