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Talking to IKEA, part 1
February 19, 2009

Lampan was literally the first product I saw when I walked in to the new Ikea in Charlotte yesterday. There was a wall of red, black and white. $4.99. I purchased 5. And it’s not that I didn’t see a million other things I wanted – I needed. But that first impression stuck, and my coworkers are the happy recipients of Ikea marketing smarts.

Pics of my trip are here. More to come.
Posted by Wes Kennedy on February 19, 2009 | Comments (3)