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Call me Mr. Pickles
August 13, 2007
I've taken no small amount of teasing about the name Relish. Seems most of my crowd has had a tough time getting their heads out of the jar and into the limo. But naming anything is a challenge. A name is something you have to live with potentially forever. You'd better really like your choice and never, ever be anything but confident in the face of certain criticism.
My kitty has had her current name for 4 of the 5 years she's allowed me to live with her. However, she suffered through (well she never really suffers, no matter what she leads you to believe) at least 4 names before I settled on Tao. But thank you for that, otherwise I might still be calling her Zipper. I mean, zipper is a fun word, right, but it never captured her desire to be worshipped. So, most important is that the name feels right. Does it resonate or fall flat?
I think names should be short and surprising. After several years in the marketplace no name will still be surprising, of course, but it's that first impression that the reader will remember. Example? When Wallpaper debuted -- I was floored. It broke all the rules. A completely whacked-out name and content that sizzled. It's no longer the brilliant magazine Tyler Brule created back when, but I still read it.
So my point is this: No matter what you're naming -- magazines, companies, boutiques or kitties -- take the time to consider all the different ways the name will be used, write down everything you (and your friends) come up with no matter how silly, then choose one you really like but are just a little afraid of.
The next Relish hits the street the first week of September.
Ciao!
My potential new favorite web site: Domustica.com
Posted by Wes Kennedy on August 13, 2007 | Comments (3)
