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Weathering the economic storm
April 15, 2009
I see it as "survival of the fittest". Those who have always delivered excellence in design will survive with a few adjustments; those who were never very successful will struggle or close their doors. Work is available out there; knowing your client and their needs is one of the best ways to stay alive.
I have found our best pool of new business to be all of our old and existing clients. They continue to work with us and give us repeat business because they know our performance and track record. They are the ones who recommend us to their friends and who talk about us at cocktail parties.
The only way to improve business even in good times is to continually stay on top and do great work. Work done well speaks for itself and is the best marketing an interior designer can do. --Sandy Espinet
Posted by Sandra Espinet on April 15, 2009 | Comments (2)
